The 6 Common Marketing Ailments You Can Cure
Do these complaints sound familiar? If so, please seek SmartMPM care immediately!
We are unable to demonstrate the marketing return on investment.
Marketers today are under pressure to justify the marketing investments to the CFO and accountable to prove marketing return on investment to the CEO. Only by demonstrating their impact on sales funnel and revenue pipeline will marketing be considered as a profit center.
We struggle to unify large volumes of fragmented data from online marketing vendors.
Today’s marketers are inundated with the new technologies, proliferation of channels and large volume of customer interaction data to fully exploit the promise of digital marketing.
We have a minimal understanding of true channel impact on customer interactions.
Understanding the full sales cycle by incorporating data from advertising events that happen further up the funnel, which play an important role in influencing the customer in leading to the final sale is crucial to arriving at the true contribution value of each channel in the campaign.
We are unable to analyze traditional media efforts as part of the integrated campaign.
Even with the increasing share of digital media, traditional media is being used by majority of business in communicating a comprehensive story to a wide reach audience affecting the top of the funnel. The online marketing is being layered to convey the same story to a targeted audience. It is crucial to integrate the traditional media marketing data with the online marketing data for a comprehensive view of the campaign.
We lack a comprehensive view of the integrated campaign performance.
Consumers are increasingly interacting with businesses across multiple channels and businesses are being forced to strategize, design, execute and study the integrated campaigns to succeed.
We have no way to see the overall brand performance across multiple campaigns.
Mid to large businesses run multiple campaigns simultaneously, focusing on different geographic markets or different divisions in the company. Businesses don’t have an easy way to look at the overall brand performance across multiple campaigns.