Essential Insights for Your Multi-Channel Campaigns
Have you ever yearned for data simplicity? Integrated marketing communications naturally involve vast amounts of disparate data – followers over here, clicks over there. How do you unify data to understand what’s working best?
As confirmed by the World Federation of Advertisers, SmartMPM is aligned with the needs of senior marketers by being “a single dashboard with real time updates and key measures to translate data into an easy to use format.” SmartMPM is exactly that – it delivers a centralized view of all your channels, both traditional and digital. Quickly compare campaign tactics based on KPIs (Key Performance Indicators) such as goal conversions and cost per conversion.
What good is great measurement if you can’t show it off? Elegant and clearly-stated dashboards make it easy to identify the most important metrics for you and your management team. Show off reports that reflect your performance according to your brand strategy.
SmartMPM is ideal for any industry or marketing firm – as long as you’re conducting marketing campaigns that consist of more than one channel promoting the same message.
The best part is that you can measure your work at a far more budget-friendly rate than popular SaaS tools are currently going for. For agencies, SmartMPM can be a no risk solution when white-labeled for clients.