SmartMPM Integrates with Constant Contact for Holistic Marketing Intelligence of Multi-Channel Marketing Campaigns
SmartMPM marketing performance measurement today announced they have integrated with Constant Contact®, Inc. (NASDAQ: CTCT) as a technology partner. The resulting SaaS solution produces real-time analytics of multi-channel marketing campaigns in visually striking and presentation-ready dashboards. It will be featured in Constant Contact’s MarketPlace, an online app store that connects small businesses with tools and services that enable them to work faster and make smarter marketing and business decisions.
“While SmartMPM has integrated with Constant Contact since its launch, we are happy to take our relationship to the next level,” said, Deepthi Raju, Product Director for SmartMPM. “So many small and mid-size clients of Constant Contact need holistic marketing intelligence that is cost and resource efficient. SmartMPM provides a way to measure and compare Constant Contact emails with the rest of these organization’s marketing channels – gaining insights, highlighting marketing effectiveness and building stories out of data.”
SmartMPM’s purpose is simple – to provide a holistic view of all marketing tactics during a campaign, whether they’re digital or traditional. The dashboards break down complex sets of data in a visually appealing format ready to distribute to stakeholders. For example, all of the standard Constant Contact email metrics are viewable directly within SmartMPM – such as opens, bounces and deliveries. In addition, in the same report view Key Performance Indicators (KPIs) from Constant Contact campaigns such as website visits, goal conversions, and performance comparisons from email to email. And ultimately, Constant Contact email campaigns can be compared to other marketing tactics, enabling marketers to understand the full story of integrated, multi-channel efforts.
SmartMPM is available in the Constant Contact Marketplace, where users can sign up for SmartMPM Lite. Lite is the free SmartMPM plan that includes the ability to integrate with Constant Contact. Paid plans also include Constant Contact integration, plus features such as Attribution Modeling, offline Conversions and radio, print and TV ad reports.
“When companies integrate with Constant Contact through our open API, they help us arm our small business customers with all the tools they need to be successful. We’re joining forces with other products and services that small businesses already use–everything from CRMs and payment processors to tools for content creation and list growth,” said Will Yapp, vice president, business development, Constant Contact. “SmartMPM’s integration aligns perfectly with this goal. We look forward to working together to help drive small business success.”
SmartMPM is marketing performance measurement for cost-effective, real-time performance analysis of integrated marketing campaigns. Compare digital and traditional marketing channels and tactics and see how your marketing measures up.
As a SaaS (software-as-a-service) solution, SmartMPM provides the business intelligence needed for businesses to analyze their marketing efforts and make data-driven decisions about their spending.
SmartMPM is a product of Smartbridge LLC, a full-service business consulting and technology services company with special focus on business intelligence. Smartbridge delivers business strategy and implementation services to solve complex business problems by addressing the essential elements of a successful solution – strategy, people, process and technology.
About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Brooke Browne – Marketing Manager