U.S. online ad spending has seen double-digit increases year after year since 2010. According to an eMarketer report released in January 2013, this trend will continue, and growth in digital ad spend will remain in double digits through 2015. Needless to say, online ads are here to stay and you will be including them in [...]
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Over the past couple of years, we have ample proof in the industry that social media plays a significant role in buying decisions – whether it is simple box of cereal, electronics, college admission or a big-ticket item like an automobile. Social media may not always directly lead to sales or revenue, but definitely has [...]
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According to a study on email marketing commissioned by iContact, more than half of small to med-sized companies use up to 20% of their marketing dollars on email marketing efforts. Chances are, you are already using email in your campaigns or have intentions to include email in the mix just as soon as you have [...]
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Now that you have seen how easy it is to track your website(s) using Google Analytics, the next logical step is to focus on goals or conversions . Goals and conversions are synonymous in the marketing analytics world. Conversions can be very specific, such as a purchase on the website, a registration for a webinar, [...]
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On Tuesday May 14, we’ll be conducting a special demo of SmartMPM for agencies looking to prove what’s working with their client’s integrated campaigns — when, where, and how — in near real-time. From 12:00-12:30pm cstl, give our directors a little of your lunch time and they’ll give you an intro to SmartMPM that could [...]
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In an integrated marketing campaign with a lot of focus on digital marketing channels, your website is the central piece of your entire marketing collateral. In addition to designing the website in a manner that makes it aesthetically pleasing with easy to find information, it is very important to keep track-ability in mind while architecting [...]
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In recent years, there has been an explosion of new marketing platforms in the social, mobile and digital space. On an average, marketers used 12 tactics in 2012 with that number going up in 2013. This trend is reflective in our client campaigns that are being measured and optimized in SmartMPM. Strategy, planning, execution and optimization [...]
Continue Reading →On Thursday April 25, we’ll be conducting a special demo of SmartMPM for anyone that’s looking for a better way to manage their integrated campaigns. From 12:00-12:45pm central, give directors Deepthi Raju and Jon Shale a little of your lunch time and they’ll give you an intro to SmartMPM that could change the way you [...]
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Like bread and butter, Google Analytics and Google Adwords were meant to be together. But sometimes they need extra coaxing. Linking your Analytics account to your Adwords campaigns isn’t always a one-click trick. The Best Steps for Linking Google Analytics to Google Adwords Upon searching within Google Help, you may have found a handful of [...]
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The Smartbridge and SmartMPM communications team is happy to have a new addition – Sam! Here’s a brief introduction to the Houston-transplant who has already begun dusting the cobwebs off of some shelved projects and finishing gone-but-not-forgotten tasks that have been pushed aside for another day. Hazzah! Greetings SmartMPM! My name is Sam Knowlton [...]
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