SmartMPM Integrates with Constant Contact for Holistic Marketing Intelligence of Multi-Channel Marketing Campaigns

SmartMPM Integrates with Constant Contact for Holistic Marketing Intelligence of Multi-Channel Marketing Campaigns

SmartMPM marketing performance measurement today announced they have integrated with Constant Contact®, Inc. (NASDAQ: CTCT) as a technology partner. The resulting SaaS solution produces real-time analytics of multi-channel marketing campaigns in visually striking and presentation-ready dashboards. It will be featured in Constant Contact’s MarketPlace, an online app store that connects small businesses with tools and […]

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Posted in: Company News

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Do you need to hire a marketing analyst?

Do you need to hire a marketing analyst?

The technological resources that have been available to marketers are now requiring more human resources. But is this a gig for the marketing coordinator, or a full-time operation? I’m guessing you’ve seen it – the one or two job postings for “marketing analyst” mixed in among “marketing specialist” and “marketing manager”.  If you get weekly […]

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Posted in: Marketing Measurement

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SmartMPM Now Available on Google Play & Chrome Web Store

SmartMPM Now Available on Google Play & Chrome Web Store

To make life just that easier, anyone with a Chrome browser, an Android phone or tablet can now access the SmartMPM Sandbox that much quicker. Grab SmartMPM for:     From here, you can log in to an existing Sandbox account. You can also register for a free Sandbox account from this link as well. […]

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The Secret to Lead Nurturing? Automation.

The Secret to Lead Nurturing? Automation.

Marketo recently released a Lead Management Success Center, with quick access to their best resources for techniques and best practices around management, CRM, nurturing and more. When we talk about all we’re doing here to support marketing goals, sometimes those goals can fall flat, despite actually achieving them. If the lead still needs to be […]

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Posted in: Marketing Measurement

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Your Integrated Marketing Campaign Strategy: Online Ads

Your Integrated Marketing Campaign Strategy: Online Ads

U.S. online ad spending has seen double-digit increases year after year since 2010. According to an eMarketer report released in January 2013, this trend will continue, and growth in digital ad spend will remain in double digits through 2015. Needless to say, online ads are here to stay and you will be including them in […]

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Posted in: Integrated Marketing Communications, Marketing Measurement

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Your Integrated Marketing Campaign Strategy: Social Media Tracking

Your Integrated Marketing Campaign Strategy: Social Media Tracking

Over the past couple of years, we have ample proof in the industry that social media plays a significant role in buying decisions – whether it is simple box of cereal, electronics, college admission or a big-ticket item like an automobile. Social media may not always directly lead to sales or revenue, but definitely has […]

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Posted in: Integrated Marketing Communications, Marketing Measurement

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Your Integrated Marketing Campaign Strategy: Email Tracking

Your Integrated Marketing Campaign Strategy: Email Tracking

According to a study on email marketing commissioned by iContact, more than half of small to med-sized companies use up to 20% of their marketing dollars on email marketing efforts. Chances are, you are already using email in your campaigns or have intentions to include email in the mix just as soon as you have […]

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Posted in: Integrated Marketing Communications, Marketing Measurement

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Your Integrated Marketing Campaign Strategy: Goals and Conversions

Your Integrated Marketing Campaign Strategy: Goals and Conversions

Now that you have seen how easy it is to track your website(s) using Google Analytics, the next logical step is to focus on goals or conversions . Goals and conversions are synonymous in the marketing analytics world. Conversions can be very specific, such as a purchase on the website, a registration for a webinar, […]

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Posted in: Integrated Marketing Communications, Marketing Measurement

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We’re At It Again – Marketing Agencies, Here’s Your Demo!

We’re At It Again – Marketing Agencies, Here’s Your Demo!

On Tuesday May 14, we’ll be conducting a special demo of SmartMPM for agencies looking to prove what’s working with their client’s integrated campaigns — when, where, and how — in near real-time. From 12:00-12:30pm cstl, give our directors a little of your lunch time and they’ll give you an intro to SmartMPM that could […]

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